ROCHE: "Can you connect my point-of-sale to my webstore?" This was the original question that was the genesis of NitroSell. Our founders were point-of-sale resellers themselves, and, back in 2002, had retailers who were running clunky, non-integrated eCommerce solutions. What is one of the questions you're most frequently asked? RETAIL REALM: With more than a decade of experience helping small to large-sized retailers successfully build e-commerce sites to work with their point-of-sale systems, we're sure NitroSell has had its fair share of questions from retailers. Combined, Jim and Donogh have over 30 years' experience in delivering market-leading eCommerce software solutions and services, including those for Microsoft Dynamics RMS, for retailers around the world. It's why Retail Realm sat down with NitroSell's CEO, Jim Morrison, and President & CTO, Donogh Roche, to get their thoughts on what retailers are wanting in a retail management eCommerce integration, the related challenges and solutions, and advice on setting up successful webstores. And while retailers are realizing the benefits of integration, some are questioning its perceived challenges and limitations. ECommerce Experts, Donogh Roche and Jim Morrison, Discuss with Retail Realm the Challenges and Benefits of Fully Integrated WebstoresĪs terms like omnichannel, eCommerce, retail and point-of-sale increasingly become more synonymous with seamless customer shopping experiences, retailers are looking for complete end-to-end solutions that integrate their webstore with their brick-and-mortar stores - without having to manage multiple databases.
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